See these Marx Toys plastic astronauts? According to the school-bus economics of 1970, three of these guys were worth one comic book.
I used to frequent a gaming/comic book forum on which I once posted a story about selling my DVDs of the original Transformers cartoon on Ebay to help fund one of my mission trips to South Sudan, including paying for my anti-malaria pills. This quickly turned into a years-long running gag on that forum in which it was repeatedly claimed I once sold Optimus Prime into robot slavery for drug money. It's probably just as well that I've lost touch with that forum, because now I would have given them fodder to claim that I sold our brave astronauts returning from moon missions into slavery along with Optimus.
As a grown-up, I can appreciate a slight weakness in the story. (Smitty's particular hang-up is being afraid? Not a terribly uncommon hang-up among soldiers in combat, I would think.)